To encourage Memphis consumers to shop from local vendors and shops, a campaign called Power of the Dollar has been integrated into the Memphis economy. The idea is that the more the local economy is boosted, the more the people of Memphis will feel the benefits. For example, your Memphis movers here have learned that for each million spent in Memphis, 11 new jobs are created.
The key is to make adjustments in your daily shopping to benefit local. Skip TCBY for YoLo, drive past Starbucks to get your caffeine at the Memphis business Otherlands.
The goal is to keep the money that Memphis people earn & spend circulating throughout the Memphis community. You can learn more about the project here.