Memphis International Airport has lost its status as a Delta hub, but it’s gaining a new reputation for lower air fares—which is much more appealing in the eyes of tourists and airport officials who are hoping for a boost in traffic. The airport’s average domestic fares fell to $434 in the fourth quarter of 2013 from $487 in the same quarter of 2012, according to a new U.S. Department of Transportation report. That’s a drop of about $50 per ticket on average. Moving to Memphis? You might want to consider flying over (at a now discounted rate!) to check out the city, find a place to live, and visit some of the local hot spots.

Compared to the other top 100 airports in the U.S., Memphis had the 14th highest fares – down from No. 7 in the fourth quarter of 2012. The lower ticket prices are apparently bumping up traffic originating from and coming to Memphis, the release said. Origin and destination traffic is up nearly 65,000 passengers in fiscal year 2014 over the same period of fiscal year 2013.